Wednesday, 15 April 2015

Three user-friendly editions of the #Gita for every home.

The #Bharatiya Chetna Kendra (The #Indian Consciousness Center) plans to publish three separate editions of the Bhagwadgita of international standards in textual quality and scheme of presentation. The concept is presented here for comments and value additions. Please come forward with your views. Pl recall that the Gita is totally unlike other scriptures of any religion; it is pure thought and philosophy relevant to human beings of all nations and communities.  However, the connection of even the Indians has been lost with the Gita owing to a non-imaginative and non-user friendly editions of the book in the market. Here is the concept design:


A USER-FRIENDLY INTERNATIONAL EDITION OF THE GITA
The Bharatiya Chetna Kendra envisions THREE user-friendly editions of the holy Gita (#Bhagvad-Gita or #Bhagvadgita or #BhagvadGita)) at the moment: one, the BASIC heavily subsidized edition for spreading especially to all homes of lower income groups (priced around Rs. 5 to 10), a non-subsidized bound hard-cover edition priced around Rs.50 for the middle income group, and a DELUXE edition priced around Rs. 200 to 300.
Some of the features of the deluxe edition will be as under:
a)      It will have a non-leather protective cover like an organizer.
b)      Preferably, it will be printed in two colors.
c)       It may also have some visuals to make it more engaging, like paintings.

The three editions will be different only in paper and physical presentation, and not in the textual content.
A)     BASIC FEATURES OF THE NEW USER-FRIENDLY EDITION OF THE BHAGWAD-GITA (BOTH THE DELUXE AND BASIC EDITIONS)
1.       Target audience:  All, including the youth and people with modern education.
2.       Thin durable paper quality to make the edition long lasting, handy and easy to carry.
3.       In English font size 10.5  (of matching sizes in  other languages), leaving sufficient margins on pages for personal notes and remarks;
4.       To be printed in Hindi first. Followed by English, Urdu editions. Then in all other Indian languages including tribal languages.  Then in all major languages of the world to reach Africa, Europe, Middle East, Latin America, China, Russia, East Asia etc. With sufficient resources trickling in, may be simultaneously in many languages.
a)       General facts about the Gita, and a brief and very simple statement of the metaphysical principles in the context of which the saying of the Gita can be understood and appreciated by foreigners and even a large section of the Indians.
b)       A Verse-Finder Word List in Alphabetical Order: We often vaguely recall a verse relevant to us but are unable to immediately locate the verse in the Gita. This creates a hindrance. One way to locate the verse is to recall at least one word in that verse and look up that word in the proposed Word List at the beginning.  Since this Word List will also contain the references of the verses with the chapter and the verse nos. in which the word has occurred, it would be easy to go to those verses and find out which was the one we were looking for. 
c)        A Verse-Finder Subject List in Alphabetical Order: If we are unable to recall even one exact word of the verse, another way to locate a verse in the Gita immediately is to consult the Subject Index, which will have subject entries on all kinds of objects and concepts mentioned or discussed in the Gita like sleep, food, tapastya or penance, daan or charity, cosmology, metaphysics, ethics, corruption, black-marketing, peace, happiness, jealousy, sun, hatred, spring season and the like. The Subject Index will list all the verses that mention the object or the concept. This Subject Index  will also be helpful to the reader in finding the subject of his interest and study all the verses related to the subject to understand what the Gita has to say on that particular subject. The two indices will open all the gates of easy and instant access to  the Gita’s great ideas.
d)       Collection of Important Verses on Key Issues: Though the Gita discusses many issues and subjects, there are certain main issues of the Bhagwad-Gita, like the Karm Yoga, the Bhakti Yoga, the Gyan Yoga, the Raj Yoga, ethics etc. The main verses pertaining to these key issues will be collected (and not just referred to) in this section for the convenience of the readers.
e)       The Gita itself: Finally, the 18 chapters of the Gita in Sanskrit without interfering with the traditional verse numbers will be placed before the reader with translation in as simple a language as possible, with some minimum explanatory notes, so as not to turn this edition into a commentary. Each verse will be broken into its constituent words and the words rearranged to make their order comprehensible to the reader of a particular language. (पदच्छेद, अन्वय).

B)      STAGES OF THE PROJECT:
1.       Forming an Advisory Council
2.       Forming an International Coordination Committee of interested people
3.       Identifying and engaging best scholars for research and compilation
4.       Engaging international quality artists for visuals, like the ones who have prepared the painting for ISKCON
5.       Research and Development
6.       Circulating semifinal  copy to chiefs of all main religious sects of Hinduism and foreign scholars  for opinion
7.       Approval of final draft
8.       Typing and page setting
9.       Calling for global tenders for printing
10.    Printing
11.    Distribution through traditional channels of marketing like book stalls, online sales stores like Amazon, Flipcart etc., and through voluntary and religious networks to ensure positioning in every home in India that may welcome the book.

C)       HOW YOU MAY ASSOCIATE
1.       Book a deluxe copy of the Gita’s international edition by paying 100 rupees in advance. You may place your order at bharatiyachetna@gmail.com. The rest of the amount will be taken when the book is published and the final cost is worked out.
2.       Become a part of the Advisory Council
3.       Become a part of International Coordination Committee
4.       Contribute your expertise in any of the project areas listed areas under C)
5.       Make a commitment for funds at bharatiyachetna@gmial.com
6.       Donate right away for meeting immediate project expenses. (You may go to www.bharatiyachetna.org and click the DONATE button).
7.       Contribute in  kind (like paper, or take up free  printing job if you own a top quality printing press).


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